I enjoyed the breakdown of innovation into primary, secondary and tertiary pieces.
Related Posts

Bad Blood by John Carreyrou
What annoyed me is that Theranos has been singled out as a bad apple, an exceptional case. It is not. The “fake it ’til you make it” ethos is a poisonous Silicon Valley mantra, and I’ve heard repeated with glee all over Southern Ontario. Tech founders boast of their guts and guile at faking demos to scam investors (quietly developing a functional product only when the money is safely in the bank). Elizabeth Holmes has been pilloried – rightly – but the notion that Theranos was exceptionally brash or dishonest is probably untrue. Also: Theranos investors were credulous fools. Unlike…

Genius Makers by Cade Metz
This book is about the renaissance of artificial intelligence (via neural networks) in the early 2000s. The bones of the technology were developed at Cornell University in the 1950s but due to a combination of skepticism in the field and lack of computing power, the idea of the neural network lay mostly dormant for the next 30 years. The man at the centre of the book is British-Canadian professor Geoffrey Hinton, who has spent most of his academic career at the University of Toronto and had conceded that he enjoys the epithet “The Godfather of AI”. The book opens with…
The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google by Scott Galloway
This is the story of how print media was left behind.