Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry by David C. Robertson

In which history repeats itself! In 2007, Russia sent submarines to plant the Russian flag on the ocean floor underneath the North Pole. The statements initially released for external consumption pooh-poohed the notion that Russia has making a territorial claim, but internally the messaging was very different. Fast forward to 2021 and the closest human approximation to Orwell’s “Squealer” in Animal Farm, Sergey Lavrov, declared ““It has been absolutely clear for everyone for a long time that this is our territory.” China has also shown interest in the Arctic’s potential for mining and mineral resources despite having no obvious claim…