There’s no shortage of good ideas. The significance of a technology is not really in the idea; it’s in the execution. A mere idea will not change the world. Good leadership, good communication and faultless and execution will. I’m interested in big ideas: the bigger the better. The conquest of the South Pole, the circumnavigation of the North Pole, the genesis of neural networks, the Theranos and WeWork scams, the world domination of the ubiquitous toy LEGO. I’ve enjoyed biographies of Roald Amundsen, who won the race to the South Pole by stratagem, and of Ernest Shackleton, another polar explorer who didn’t achieve the big trophy firsts but paved the way for his successors by proving that they were possible. I loved the biography of Angela Merkel, whose worldview was shaped by her life behind the Iron Curtain in East Germany, and am still absorbing the painstaking work of Vaclav Smil, whose “How The World Really Works” is a fantastic precis of the technology that underpins modern existence like Atlas shouldering the globe. I’ve also included (a) scattered reviews of Persian films, which seldom follow a neat plot, and occasionally neglect plot altogether for mood, notions, or ideas and (b) some original essays. Enjoy!
Related Posts
The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google by Scott Galloway
This is the story of how print media was left behind.
Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry by David C. Robertson
Fascinating U-turn in the middle…

Shackleton, By Endurance We Conquer by Michael Smith
I recently read “The Last Viking”, a biography of Roald Amundsen, the first man to traverse the Northwest passage, the first to reach the North Pole by airship (and possibly at all) and the first to reach the South Pole. It opened my eyes to the heroic age of polar exploration, a time when people straddling the line between sane and insane attempted feats that defied death and often defied logic. Shackleton did not achieve any enduring heroic “firsts”, and for years his reputation played second fiddle to that of the famous Captain Scott. Shackleton is now regarded as one…